Principles of Management

Description

This book principles of management is primarily intended to serve as a textbook for the students of BBA, BBM, B.Com, MBA, etc. The lucidity of style and simplicity of expression of this book make the students feel easy to understand the concepts.

Nature of Management: Definitions – Nature or Characteristics of Management – Functional Areas of Management – Production – Marketing – Finance – Personnel – Management – Is an Art or Science? – Management as a Science – Management as an Art – Management – Is it a Profession or not? – Management and Administration – Administration is above Management -Administration is a part of Management – Management and Administration are same.

Development of Management Thought: Early Management Thinkers – Robert Owen – Charles Babbage – Henry Robinson Towne – Henry Metcalfe – Forerunners of Modern Management – Frederick Winslow Taylor – Henry Laurance Gantt – Frank B.Gilberth and Mrs. Lillian Gilberth – Henry Fayol’s Contribution to Management – Max Weber – Elton Mayo – Mary Parker Follett – Chester I.Bernard – Modern Thinker – Peter F.Drucker – Management By Objectives (MBO) – Management By Exception (MBE)

Management Functions and Skills: Functions of Management – Management Role – Interpersonal Role – Informational Role – Decisional Role – Levels of Management – Top Management – Middle Management – Supervisory Management – Management Skills -Technical Skills – Human Skills – Conceptual Skills – Responsibilities of a Professional Manager -Event Management – Types of Events – Role of an Event Manager

Business Environment: Business Environment – Internal Environment – Value System – Mission and Objectives – Management Structure and Nature – Human Resources – Company Image and Brand Equity – External Environment – Micro Environment – Suppliers – Customers – Competitors – Marketing Intermediaries – Public – Macro Environment – Economic Environment – Political Environment – Socio-Cultural Environment – Demographic Environment – Natural Environment – Technological Environment – International Environment

Planning: Planning – Meaning – Nature of Planning – Importance of Planning – Minimises Risk and Uncertainty – Leads to Success – Focuses Attention on the Organisation’s Goals – Leads to Success – Steps in Planning Process – Objectives of Planning – Types of Plans – Single-use Plans – Standing Plans – Strategic and Operational Plans

Decision-Making: Decision Making – Meaning – Definitions – Characteristics of Decision–making – Decision-making Process – Guidelines for Effective Decision-making

Organising: Organisation – Meaning – Definitions – Purpose of Organisation – Elements (or) Steps in Organising – Principles of Organisation – Types of Organisation – Difference between Formal and Informal Organisation – Centralisation Vs Decentralisation – Span of Control – Line Organisation – Staff Organisation – Line and Staff Organisation

Departmentation: Departmentation – Meaning – Need for Departmentation – Basis of Departmentation – Departmentation By Functions – Departmentation By Products – Departmentation By Territory – Departmentation By Customers – Departmentation By Processes

Staffing: Principles of Management contains Staffing – Definition – Importance of Staffing – Elements of Staffing – Process of Staffing – Man Power Planning – Recruitment – Sources of Recruitment – Internal Sources – External Sources – Selection – Steps in Selection Process. etc.,