Entrepreneurship Management

We have to embrace the truth that Entrepreneurship plays a vital role in the economic and industrial development. Developed countries like USA, UK and Japan have evidenced the economy is an effect in which entrepreneurship is a cause. Entrepreneurship is now a days coined as Profession, like any other Profession. It is wide seen that many Universities now a days and recent past have already introduced Entrepreneurial Development as a subject in their Syllabi at Graduate as well as Post Graduate levels, several others have started doing it.

So far, there has not been a single comprehensive, critical and analytical book on this subject of great contemporary importance explaining, analyzing, the various aspects to fill the gaps so far untouched. In this book, meticulous efforts are put forth to cover various aspects of Entrepreneurship, and enables the prospective entrepreneur to know before embarking a business venture.

The distinctive feature of this book is that the contents are expressed in a simple and lucid manner. The most difficult ideas are narrated in a easy format for any reader to follow. At the end of each chapter we have highlighted key take aways, and review questions.

It is believed that reader will not only gain a perspective of the entrepreneurial function, but also they will be able to adopt and implement the various practices in an enterprise.

Besides being comprehensive on the coverage of the subject, this book has the following unique pedagogic aids

• Each unit begins with learning outcome
• End of each chapter is followed by Keynotes/ take always
• Review questions are listed at the end of each unit
• Selected case studies are added at the end of the book

This book is free from technical jargons and verbose. It is written in a simple conventional style. Though the book aimed to meet the requirement of commerce and management students, even the students from other disciplines who opt for open elective courses offered by different departments too will find the book interesting and rewarding.

Finally we are grateful to our parents, teachers and almighty without whose blessings this book would not have carried substance

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