Big Data Analytics for Business Intelligence

» To introduce the concepts of Big Data Analytics for business intelligence and predictive modeling for SMART tourism product design in the Indian tourism industry.
» Quantitative literature survey of the contemporary research topics and application of technologies in SMART tourism analytics.
» Moreover, to apply the concepts in the Indian tourism industry and discuss the related case studies covering various subtopics of exclusive destination branding and Market intelligence for knowledge discovery.
» Also, evolve this strategy for the specific tourism product design and respective data extraction, transformation, and loading data in the Business Intelligence and data mining tools.
» In order to, create attractive dashboards for SMART tourism application using story boarding and Human-Computer Interaction techniques. At the same time, Visualization techniques for descriptive data analytics and business insights.
» Intelligent Decision support system for Tourism destination choice.

Chapters Inside the book:

» Online Travel Reviews Using NLP and Text Mining Techniques
» Digital Marketing and Gamification in Tourism
» Tourism and Employment Opportunity in Vellore District
» Medical Tourism & IOT
» Revealing Heritage and Development of a Tourist Place through Augmented Reality
» Augmented Reality and Virtual Reality Applications in Tourism
» IOT in Tourism Sector
» Tourism Product Design
» Impact of Technologies on Tourism
» Digital Marketing and Destination Branding of Madurai
» Medical Tourism and the Internet of Things

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